MyLondon & MyWorld calendar campaign
of £12,500 stretch goal
108.14% of stretch goal! THANK YOU!
has ended, but
you can still order
here via the Donate
or Buy button.
Our 30-day 2020 crowdfunder is over, but you can still buy the products here!
We are Cafe Art, a social enterprise initiative by and for people who have been affected by homelessness. Support our projects by ordering our beautiful calendars, cards and photographs today!
This year we are selling online. Thanks to the many people and organisations who supported the 30-day campaign which has ensured we can pay the basic costs. The £11,500 raised will pay for production costs, including paying the photographers, printing the calendars, cards and photographs, buying envelopes and covering shipping costs. The Stretch Goal amount will pay for a support website to help unite all the international photo projects.
We must sell online to save lives
This year we need to protect the health of our market and train station vendors. Covid-19 could spike again in November and December, so we need to pre-sell the calendar.
Richard Fletcher in Spitalfields market. We normally sell most of our calendars in this market. This year we are protecting our vendors and pre-selling the calendars, greeting cards and photographs online from our online shop
The main vendors and photographers who want to sell have been given codes to give to people they know and they will earn a percentage of the calendar and card sale income like they would in the markets.
Supporting homeless photographers and artists during the Covid-19 crisis
Wayne and the other mentoring group participants have been connecting on WhatsApp and through a weekly contest run by volunteers
Because of Covid-19, we are focusing our energy on helping our participants get through this challenging time. In London we are connecting with our photography support group (run by volunteers from the RPS) through WhatsApp.
Volunteer Mo Greig (centre) with David Fussell. Saffron Saidi is in the background
Our art mentor Geraldine Crimmins is self isolating but counselling rough sleepers from her apartment, directing them to the emergency hotel accommodation during the lockdown and providing them with vouchers for food and data for their mobile phones.
When Geraldine was self-isolating in early March she contacted her art group’s artists and quickly realised that the crisis was affecting people in different ways. Her experience of being homeless and navigating the system guided her to address Covid-19 challenges immediately and directly.
David Fussell holding the 2020 MyLondon calendar. David, who sleeps rough, was one of the main vendors last year
Thank you homelessness sector charities
The London photographers (the participants) are contacted through London homeless charities, including Crisis, 240 Project, St Mungo's, SHP, C4WS Homeless Project, Barons Court Project, The Spires, The Passage, The One Housing, Pritchard's Road Day Centre and more.
We rely heavily on the support workers in these projects.
The MyWorld photographers come from many different organisations in Budapest (MyBudapest/BBM), New Orleans (MyNew Orleans/Refocus), Sao Paulo (MinhaSao Paulo/c/o People’s Palace Projects), Sydney (MySydney/HomelessinFocus) and Toronto (MyToronto/Ve’ahavta).
Promotional video produced and edited by Roman Shepherd-Dawson. Non-UK clips from Annette Cohen (Sydney), Carina Burke (Sydney), Anne-Marie Jackson (Toronto), Maggie Mullins (New Orleans), People’s Palace Projects (Sao Paulo), BBM (Budapest).
In all cities the photographers had five to seven days to take photos of their city. St Paul’s Cathedral was the location for the distribution of 100 Fujifilm single-use cameras in London. We visited art groups run by homelessness sector charities and invited everyone to come along for some extra training and the camera handout.
Training in the art groups on how to use the cameras was given by The Royal Photographic Society (The RPS). The other cities had their own methods of distribution and training. One thing that was similar: all projects distributed about 100 single use film cameras and people had a few days to take the 27 shots on them before returning the cameras.
The juries: professional and public
Every year we have a professional jury that includes professional photographers and people who have experienced homelessness or work in the industry. This year we also had 170 members of the public vote on the top 100 photos form around the world.
Fujifilm provide the project with single-use film cameras. Every year 100 cameras have handed out to people who are or have been homeless
Every year a jury, made up of professional photographers and people connected to the homelessness-sector help us choose 20 photos for the public to vote on. This year the two calendars were chosen from 285 photos from six cities. The public voted on the top 100 chosen and 24 are in the final products
The professional jury narrowed 285 photos down to 100 for the public to vote on and then voted again in a final round of 59.
This year’s professional jury was made up of people from the cities where the photos came from:
Judy Hicks, Royal Photographic Society London chair, Julian Rouse, Royal Photographic Society Café Art Photography Mentoring Group Coordinator, Rhiannon Berriman, Fujifilm UK corporate communications executive, Rick Henderson, Homeless Link CEO, Richard Fletcher, former rough sleeper and MyLondon calendar photographer, Kenny Lopez, TV Reporter for WGNO-ABC-TV New Orleans, Brent Walker, Sydney, Ruth Goodwin, Sydney, Sophie Smit, Sydney, Annette Cohen, Sydney, Bruce Edmiston, Sydney, Kit Shah, London Photo Festival, Laszlo Ezer, Budapest, Gabriella Csoszo, Budapest, Adam Beres, Budapest, Michael Pritchard, Director, Education and Public Affairs, Royal Photographic Society, Nigel Atherton, Amateur Photographer magazine, Geoff Harris, Amateur Photographer magazine, Toby Monk, Recruitment Director, Christie’s, Emma Mapp, London Photo Festival, Sarah Turner, CEO CarterWong, Rob Stimpson, Photographer, Toronto, Mathew Diamond, Toronto, Martin Copeland, Toronto, Jodi Chapnik, Toronto, Cari Kozierok, CEO Ve’ahavta, Toronto, Bernadett Fekete, Budapest, Heather Milton, New Orleans, Michael Allwright, Sydney, Ronaldo Aguiar, Photographer, Sao Paulo, Renata Peppl, People’s Palace Projects, London/Sao Paulo.
We have pre-sold MyLondon calendars online since 2015. This year we are doing a 30-day campaign on our website. It’s really important for us to sell as many as possible, as we can’t sell in markets later because of Covid-19
Many people discovered Café Art when we went viral in 2015.
MyLondon's Kickstarter success in 2015 and 2016 blew us away. This resulted in the project not only growing in London, but partnerships with projects around the world have also become possible. As well as running MinhaSao Paulo in Brazil in November 2015 with People’s Palace Projects, With One Voice and the Sao Paulo municipal government, we have partnered with several other charities in other cities including Homeless in Focus, Sydney; Budapest Bike Mafia, Budapest; Refocus, New Orleans, and Ve'ahavta, Toronto.
Thank you Fujifilm, Intercap, CarterWong, The RPS, Homeless Link, Qbic Hotels and Zendesk
Cameras were donated by Fujifilm. The photographs from Toronto were taken on smartphones this year and this was coordinated by Intercap MyCity in Toronto. CarterWong developed our branding and designed the calendars, The RPS have supported us with volunteers and photography training, Homeless Link have given us mentoring and office space, Qbic Hotel in east London has given us free storage and Zendesk has helped by renting our art and photographs for their office and recently they have supported us with a grant.
More than 50% of the profits from the photos on sale here will go to the individual photographers or to the projects they come from. The calendar and greeting card photographers will be paid £50 each, plus a copy of the calendar and greetings cards if they are on them.
Environmentally friendly (100% Plastic-free)
We do not use any single-use plastic to cover the calendars. We will supply strong cardboard envelopes to protect them when mailed. We print the covers with a varnish cover, replacing a thin plastic coating that we have used in previous years.
The wall calendar page size is the 9.5" x 9.5" (240mm x 240mm). The desktop version is 8" x 8" (200mm x 200mm). Please note the new wall calendar size that allows us to save money on printing and mailing costs.
We use the calendar layout used on computers and smart phones, with the weekend days of Saturday and Sunday at the end of the week. This design is standard in European countries. Many printed calendars in the UK and the US now use it. We have shaded the weekend to make the new layout more clear.