2022 MyLondon calendar campaign
Read article in THE BIG ISSUE (3 Nov 2021)
Thank you to
We made it!
2022 MyLondon calendar, greetings cards & original photographs!
Michelle Goldberg holding up her photo Punks, Camden Town. It is March in the MyLondon calendar.
We are Cafe Art, a social enterprise initiative by and for people who have been affected by homelessness.
Support our projects by ordering our beautiful calendars, cards and photographs for your friends and family today and we will send them to them directly.
The 30-day crowdfunding campaign goal amount was increased to £12,500 on November 3 to help us pay all production costs, including paying the photographers, printing the calendars, cards and photographs, buying envelopes and covering shipping costs. It also covers the cost of putting on the exhibition currently hanging in Brixton.
Help us set up MyWorld!
This year we are setting up a new charity called MyWorld Creative Projects. We want to help other cities do the same project that we do in London. It's a simple concept: 100 single-use cameras, 100 people affected by homelessness, 7 days to take photos of the city they live in.
The basic concept of "camera to calendar" has already helped us help people set up MyBudapest, MyBrighton & Hove, MySydney, MyNew Orleans, MyToronto and MinhaSao Paulo in Brazil in November 2015. This year we welcome MyPerth!
Fujifilm has helped the projects in all of those cities with cameras. However, we would like to help new cities set up more projects. By buying the calendar this year (and helping us survive) you are helping us prepare for MyWorld!
Help Support vendors sell face-to-face
The market and train station vendors will earn 50% of the sale price. Dozens of vendors have earned more than £150,000 since 2013. This year we will again be helped by Spitalfields Market and TfL Rail in London.
David Fussell holding the 2021 MyLondon calendar. David, who sleeps rough, is one of the main photographers and vendors.
Volunteers from the RPS London chapter runs the photo walks every two weeks. In 2021 Fujifilm UK lent the group 10 Fujifilm X-T30 cameras for the project. This is photographer Maurice Woolger on one of the walks.
Help us train photographers
Since 2015 volunteers from The Royal Photographic Society (London branch) have trained photographers with lived experience of homelessness.
Because of supply problems with QuickSnap film cameras in 2021 we were lent Fujifilm X-T30 cameras to not only teach photography but to take photos for the calendar.
The contest was anonymous and we also invited photographers with lived experience of homelessness from London homelessness-sector charities.
The London photographers (the participants) are contacted through London homeless charities, including Crisis, 240 Project, St Mungo's, SHP, C4WS Homeless Project, Barons Court Project, The Passage, One Support, The Connection at St Martins in the Fields and more.
We rely heavily on the support workers in these charities.
Samantha Lindley from St Mungo's holds up the photo of herself that she directed which made it into the Top 20. You can buy the photo for £19.99 and £10 will go to Samantha.
The juries: professional and public
Every year we have a professional jury that includes professional photographers and people who have experienced homelessness or work in the industry. This year we had 170 members of the public vote on the top 100 photos.
In 2021 the professional jury narrowed 100s of photos down to 50 for the public to vote on and then voted again in a final round of 20 to choose the calendar photos.
We have pre-sold MyLondon calendars online since 2015. This year, like last year, we are doing a 30-day campaign on our website.
Environmentally friendly (100% plastic-free)
We do not use any single-use plastic to cover the calendars. We will supply strong cardboard envelopes to protect them when mailed. We print the covers with a varnish cover, replacing a thin plastic coating that we have used in previous years.
The wall calendar page size is the 9.5" x 9.5" (240mm x 240mm). The desktop version is 8" x 8" (200mm x 200mm). Please note the new wall calendar size that allows us to save money on printing and mailing costs.
We use the calendar layout used on computers and smart phones, with the weekend days of Saturday and Sunday at the end of the week. This design is standard in European countries. Many printed calendars in the UK and the US now use it. We have shaded the weekend to make the new layout more clear.